WHAT DOES NOT MOVE IT MUCH
Four things people assume matter, which mostly do not
Owners routinely talk themselves out of a conversation over things that carry almost no weight in the review.
Raw volume
Depth of operating history and visible reasoning move the number far more than how much material there is.
Headcount and revenue
Neither is what is being priced. A small long-running firm frequently outprices a larger newer one.
Tidiness
Messy free-text often carries more reasoning than a well-maintained structured system does.
Sector glamour
Ordinary work is the point. The material is valuable because it is what real operating looks like.